The Bachelor of Science in Craft Beverages program prepares craft brewing and winemaking enthusiasts to pursue successful careers in the industry. Job possibilities include head brewer or winemaker, owner/operator, production or lab manager, quality director, brewery or vineyard sales, marketing director, trade development manager, and more.
The U.S. craft beverage industry has flourished for many years. The growth over the last decade can be attributed to the explosion of craft beer and premium-plus wine segments which particularly appeal to millennials. According to TechNavio, a leading market research company, the U.S. alcoholic beverages market is expected to grow at a compound annual rate of 3.55 percent from 2017 to 2021.
In recent years, technology has changed consumers’ purchasing habits leading to greater competition within the industry. To realize success and longevity, brewers and vintners must tap into 21st century business practices to appeal to the needs of millennials and other key market segments.
WINEMAKING
Jobs
Winemaking Director
Winemaker
Assistant Winemaker
Lab Manager
Enologist
Cellar Master
Operations Director
Vice President of Sales
Sales Manager
Public Relations Manager
Tasting Room/Wine Club Manager
Vineyard Manager
Top Ranking Sommelier
Sommelier
Restaurant / Bar Manager
Wine Educator
Job Outlook
$43,600 – $200,000 annual salary depending on type of industry job
998,496 jobs in US wineries and vineyards
Winemaking Industry
$220 billion annual US wine market
$36.5 billion annual tax revenue from business, personal and consumption taxes
10,236 US wineries (2018)
1.7 million jobs created and supported by US wine industry
BREWING & DISTILLING
Jobs
Brewer
Head/Senior Brewer
Distiller
Engineer
Quality Assurance
Microbiology Lab Technician
Maltster
Process Manager
Owner/Operator
Manager
Sales & Marketing
Production Brewer
Global Beer Export Manager
Brewing Supply Chain Coordinator
Job Outlook
$50,388 – $70,824 annual salary depending on type of industry job
2.23 million jobs generated by US beer industry
44,495 US brewing jobs created (2010-2017)
Brewing Industry
111+ billion annual US beer market
$63+ billion annual tax revenue from business, personal and consumption taxes
8,863 US breweries (2018)
33 jobs are created that support the beer industry for each US brewery or beer importer
55% of US brewers value an internship with practical experience
263% growth in brewery establishments (2012-2017)
135% increase in employment for brewing industry (2010-2016)